About Us
About Us
Welcome to Fruvia
where naturalness meets innovation.
n 1910, our great-grandparents planted the first seeds of Doğru Çiftlik, a humble farm built on dedication, honesty, and respect for nature. For generations, our family nurtured the soil, grew citrus fruits, and produced dairy with the same love and care that fed our own home.
Decades later, one curious and passionate young woman from the same family — raised among the orange groves and homemade cheeses — felt the pull of something more. After traveling the world and living in vibrant cities, she noticed a simple truth: people everywhere were looking for something real. A snack that wasn’t just “healthy,” but honest. Something bright, natural, and rooted in something deeper than trends.
And so, Fruvia was born — a fresh vision built on heritage.
We take fruits at their ripest moment, gently dry them to preserve their nutrients and natural sweetness, and pack them with care. From juicy strawberries to delicate peaches, sun-kissed citrus slices to smooth, sweet persimmons — Fruvia is a celebration of everything the Mediterranean has to offer.
We believe in simplicity. In clean ingredients. In the beauty of nature’s own flavors. And we believe that taking care of yourself shouldn’t mean giving up joy.
From a century-old farm to your modern-day moments — Fruvia is here to brighten your day.
Snack bright, be light.
Our Vision & Mission
We envision Fruvia as a global ambassador of Mediterranean goodness — a brand that stands for quality, wellness, and sustainability. By honoring our Anatolian roots while embracing the future, we aim to inspire mindful snacking and bring the sun-kissed essence of our orchards to every corner of the world.
At Fruvia, our mission is to share nature’s most vibrant flavors with the world — through dried fruits that are not only delicious but crafted with care, tradition, and innovation. Born from the legacy of Doğru Çiftlik, a family-owned farm established in 1910, we combine over a century of agricultural wisdom with modern techniques to create snacks that nourish both body and spirit.
